Every figure below is deliberately conservative. I would rather understate your leak and be right than overstate it and be dismissed.
- Unworked no-shows. No-shows are calls booked minus calls shown. Where nothing works them automatically, 25 percent are treated as recoverable, then run through your own close rate and price.
- Slow speed to lead. Where nothing reaches a lead inside five minutes, the model assumes you are booking 20 percent fewer calls than you otherwise would, valued at your close rate and price.
- Opt-ins never booked. Opt-ins minus calls booked, of which a deliberately low 3 percent are treated as recoverable with proper follow up.
- Reporting mismatch is not given a number. If your reported figures and your processor disagree, the honest answer is that the size of the gap is unknown, and that is the actual problem. Inventing a figure there would be doing the same thing your reporting is already doing to you.
These are estimates from numbers you typed, not an audit. The teardown is the audit.